On Friday March 31st I gave a paper presentation on Music Technology and Multiple Right Deals (360 deals). The paper asked the question, "Do the factors artist identify as valuable when signing a 360 deal inform students determining the value of earning a MT degree?" To answer the question one first has to understand what a 360 Deal is.
In 360 deals, Multiple Rights Deals, record labels get a percentage of revenue previously off limits, such as:
- Digital sales
- Tours, concerts & live performance revenue
- Merchandise sales
- Endorsement deals
- Appearances in movies & tv shows
- Songwriting, lyric display, & publishing
- Ringtone sales
Above are some of the most notable 360 deals if you'd like to learn more:
Criticism for 360 deals views them as cynical money grabs by labels facing dwindling sales & high overhead more concerned with band branding than quality. However, 360 deals do allow labels to sign different kinds of artists beyond the obsession of recouping investment from album sales and promote longer term goals over the traditional "instant numbers scheme."
So why would and artist sign a 360 Deal? Artists often will sign 360 deals based on:
- P - Publicity = How will the deal increase their name/profile?
- Ps - Personal Satisfaction = what personal satisfaction will the deal bring?
- Sr - Strategic Relationships = personal/professional relationships as a result of the deal?
- I - Ideals/Goals = What are the artist's goals for his art career?
- G - Growth = How will the deal grow the artist's art and career?
So can these same factors artist use when contemplating a 360 deal be applied to students considering a degree in Music Technology?
Check out Part 2!
0 comments:
Post a Comment